The omnipresence of XM radio and Sirius must have had something to do with it. While I have no hard evidence, it would be very logical if these satellite radios' sponsorship contract with teh auto show had a clause somewhere that precluded automakers from advertising iPod integration. Unfortunately, it shows misplaced expectations (that the radio advertising/sponsorship would bring greater revenue than advertising iPod integration out of your own pocket). Time will tell, but all they might be able to do is sell a few more satellite radio dealer options. If they had advertised iPod integration, they would have sold more cars instead. I doubt that car makers make as much money selling other people's satellite radios as they do selling their own cars...
Thu, 04/27/2006 - 11:02am
The omnipresence of XM radio and Sirius must have had something to do with it. While I have no hard evidence, it would be very logical if these satellite radios' sponsorship contract with teh auto show had a clause somewhere that precluded automakers from advertising iPod integration. Unfortunately, it shows misplaced expectations (that the radio advertising/sponsorship would bring greater revenue than advertising iPod integration out of your own pocket). Time will tell, but all they might be able to do is sell a few more satellite radio dealer options. If they had advertised iPod integration, they would have sold more cars instead. I doubt that car makers make as much money selling other people's satellite radios as they do selling their own cars...
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